Radu Țoncu

Business Re.Invented #11 is about how Lensa grew 25X in only 6 years by betting on an omnichannel environment, and became the largest Romanian eyewear retailer.

These topics are discussed by leading experts in logistics and e-commerce:

If you are interested in a certain topic, you can use the following chapters and skip to your desired section, right in the video player:

  • 00:00 Intro.
  • 00:38 Who is Nicoleta Dumitrescu and what does she do as the Principal COO at Lensa?
  • 02:46 The challenges overcome by Lensa in its evolution from a 3 Million to an 80 Million RON omnichannel retail business.
  • 04:13 Why is logistics automation important and what is the impact it has on recruitment, team efficiency, and customer experience.
  • 06:07 Fashion and medical services are brought together by Lensa in a digital, customer-centric approach.
  • 08:11 What are the key business transformations implemented to support growth.
  • 11:13 What are the key challenges when expanding internationally.
  • 12:00 How to balance the professional and private life when you manage a fast-growing business.
  • 16:38 What are the key achievements of Nicoleta Dumitrescu.
  • 17:44 Tips & tricks for e-commerce entrepreneurs, from the business that grew more than 25X in just 6 years.
  • 20:16 Where will Lensa be, 5 years in the future.

#WeGrowTogether #DigitalTransformation #ClickToDoor #LogisticsAutomation

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