Radu Țoncu

Business Re.Invented #7 is a retrospective of the Romanian e-commerce landscape. It premiered just 4 days before the GPeC Summit - The Most Important E-Commerce & Digital Marketing event in CEE, and was a great opportunity to analyze its past, present and future, what are the opportunities and the threats faced by local retailers in the context of 2022 and beyond, and what tools they have at hand for sustainable growth.

Meet the two speakers, veterans of the online retail and IT:

If you are interested in a certain topic, you can use the following chapters and skip to your desired section, right in the video player:

  • 00:00 Intro.
  • 01:45 The joint evolution of GPeC Summit and the Romanian e-commerce market, in more than 17 years of activity.
  • 06:34 What is the Romanian e-shopper's profile after so many changes and unpredictable events that occurred in the past 3-4 years.
  • 09:27 The importance of delivery options and post-delivery experience for overall customer satisfaction in Romania, as compared to other European markets.
  • 14:39 About sales channel diversification and what works best - marketplaces, owned e-shops, brick&mortar stores. Risks and opportunities, and ways to make the best out of each.
  • 20:32 Is cross-border trade the secret for long-term growth in e-commerce? Challenges, things to do,  and tips on how to do it.
  • 26:01 The year 2022 in e-commerce. The reality check after three intense and unpredictable quarters.
  • 30:06 Black Friday 2022. Importance for customers and impact on businesses.
  • 32:50 Predictions for 2023 and beyond.
  • 35:22 4 days before GPeC Summit 2022. Spoilers and exclusive news.
  • 37:52 Wrap-up and main takeaways.

If you have enjoyed this edition of Business Re.Invented, make sure you remain updated with the latest premieres by subscribing. 

Fill in the form below and receive the latest edition directly in your inbox.