Radu Țoncu

*subtitles are available in Romanian, English and Polish, please select the one you need from the YouTube player

Business Re.Invented #8 is about the e-commerce and logistics platforms integration and how it helps e-tailers to overcome the fears to go beyond their comfort zone and start their international endeavors.

These topics are discussed by the heads of BaseLinker and Postis:

If you are interested in a certain topic, you can use the following chapters and skip to your desired section, right in the video player:

  • 00:00 Intro.
  • 00:45 What is BaseLinker and how it helps e-commerce retailers?
  • 02:50 BaseLinker in Poland and Romania. Size, customers, and rendered services. What is the same, and what is different?
  • 05:22 Cross-border trade. Why it is good for local e-commerce players and how integrated platforms make it easier to expand, fast, and in control.
  • 08:59 The year 2023 in e-commerce, from a local and regional perspective. How to overcome threats and thrive in an uncertain environment.
  • 12:00 Conclusions at the end of 2022, 1 year after the expansion of BaseLinker's operations in local markets, other than Poland. Expansion plans and approached markets. From Romania to Brazil.
  • 16:22 Marketplaces. Leading players in markets of interest for Romanian online retailers.
  • 19:15 Plans for 2023 and beyond for BaseLinker Romania.
  • 20:32 Drivers for BaseLinker's success in Romania. Customer centricity, onboarding support, and simple, end-to-end processes.
  • 25:00 BaseLinker's business model. Subscription plans, available services, and extra perks and benefits. How to make the best of it and boost your online sales operations.
  • 30:34 Why should Romanian e-tailers care about cross-border trade?
  • 32:56 BaseLinker - Postis partnership. Bringing integrated services for e-commerce in Romania, Poland, and any other market. The Click-to-Door approach is delivered as a service.
  • 39:42 Reasons behind Postis' decision to expand its operations to Poland.
  • 42:41 Conclusions.

#WeGrowTogether #DigitalTransformation #ClickToDoor

If you have enjoyed this edition of Business Re.Invented, make sure you remain updated with the latest premieres by subscribing. 

Fill in the form below and receive the latest edition directly in your inbox.