De 
Radu Țoncu

*subtitles are available in Romanian, English and Polish, please select the one you need from the YouTube player

Business Re.Invented #8 is about the e-commerce and logistics platforms integration and how it helps e-tailers to overcome the fears to go beyond their comfort zone and start their international endeavors.

These topics are discussed by the heads of BaseLinker and Postis:

If you are interested in a certain topic, you can use the following chapters and skip to your desired section, right in the video player:

  • 00:00 Intro.
  • 00:45 What is BaseLinker and how it helps e-commerce retailers?
  • 02:50 BaseLinker in Poland and Romania. Size, customers, and rendered services. What is the same, and what is different?
  • 05:22 Cross-border trade. Why it is good for local e-commerce players and how integrated platforms make it easier to expand, fast, and in control.
  • 08:59 The year 2023 in e-commerce, from a local and regional perspective. How to overcome threats and thrive in an uncertain environment.
  • 12:00 Conclusions at the end of 2022, 1 year after the expansion of BaseLinker's operations in local markets, other than Poland. Expansion plans and approached markets. From Romania to Brazil.
  • 16:22 Marketplaces. Leading players in markets of interest for Romanian online retailers.
  • 19:15 Plans for 2023 and beyond for BaseLinker Romania.
  • 20:32 Drivers for BaseLinker's success in Romania. Customer centricity, onboarding support, and simple, end-to-end processes.
  • 25:00 BaseLinker's business model. Subscription plans, available services, and extra perks and benefits. How to make the best of it and boost your online sales operations.
  • 30:34 Why should Romanian e-tailers care about cross-border trade?
  • 32:56 BaseLinker - Postis partnership. Bringing integrated services for e-commerce in Romania, Poland, and any other market. The Click-to-Door approach is delivered as a service.
  • 39:42 Reasons behind Postis' decision to expand its operations to Poland.
  • 42:41 Conclusions.

#WeGrowTogether #DigitalTransformation #ClickToDoor

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